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Independent Marketing Research & Consulting

Layanan Risetindo

Research & Consulting Services

Layanan menyeluruh dari penyusunan desain, pengumpulan data, analisis, hingga rekomendasi strategis.

Katalog layanan

Satu mitra untuk seluruh tahapan riset.

Pilih layanan lengkap atau kombinasikan beberapa komponen sesuai kebutuhan, cakupan, waktu, dan anggaran proyek.

01Marketing Research

  • Market Research & Analysis
  • Segmentation–Targeting–Positioning
  • Market Demand Research
  • Competitor Research
  • New Product Test
  • Pricing Strategy Research
  • Channel Distribution Research
  • Advertising Pre/Post-Test
  • Consumer Behavior & Image Survey
  • Brand Equity Research

02Customer Satisfaction

  • Customer Satisfaction Index (CSI)
  • Customer Dissatisfaction Analysis
  • Complaint Analysis
  • Lost Customer / Churn Survey
  • Customer Journey
  • Net Promoter Score

03Internal Research

  • Employee Satisfaction Survey
  • Employee Engagement Survey
  • Internal Service Gap Analysis
  • Organizational Culture
  • Employee Experience
  • Internal Communication

04Partial Research Services

  • Research Plan / TOR
  • Questionnaire Design
  • Data Collection
  • Respondent Recruitment
  • Independent Quality Control
  • FGD Moderator
  • Data Processing & Analysis
  • Reporting Services

05Research Methodology

  • Face-to-Face Interview
  • Telephone Interview
  • In-depth Interview
  • Focus Group Discussion
  • Ethnography
  • Mystery Shopping
  • Customer Intercept
  • Central Location Test
  • Web-Based Online Survey

06Strategic Marketing Plan

  • Market Definition & Potential
  • Segmentation & Targeting
  • Competitive Position
  • Marketing Plan Development
  • Customer Value
  • Growth Opportunity Mapping

07Marketing Performance

  • Performance Metric Development
  • Strategic Marketing Audit
  • Marketing Strategy Refinement
  • Brand Performance
  • Campaign Evaluation
  • Action Plan Prioritization

08Customized Research

  • Custom Mixed-Method Study
  • Multi-City / Nationwide Study
  • Ad Hoc Research
  • Baseline & Endline Study
  • Index Development
  • Bespoke Business Questions

Cara kerja

Proses yang jelas dari awal hingga rekomendasi.

01

Define

Memahami tujuan, konteks keputusan, populasi, dan indikator utama.

02

Design

Merancang metodologi, instrumen, sampel, dan quality assurance.

03

Deliver

Menjalankan pengumpulan data dengan monitoring dan validasi berlapis.

04

Decide

Menerjemahkan temuan menjadi insight, prioritas, dan action plan.

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